Turning Data Into
Business Intelligence

Power BI Developer and Consultant with 5+ years of hands-on experience delivering end-to-end business intelligence solutions across sales, operations, logistics, and financial reporting.

Strong expertise in Power BI, DAX, Power Query (M), dimensional/semantic data modeling, SQL, performance optimization, RLS, incremental refresh, and Power BI Service.

Experienced in translating business requirements into governed analytical solutions, partnering with stakeholders, and working across the Microsoft data ecosystem including Azure Data Factory, Azure Synapse Analytics, and Snowflake.

Microsoft Power BICertified Expert
LocationIslamabad, Pakistan (Remote)
AvailabilityOpen to Freelance & Full-time
Education

B.S. in Information Technology / Computer Science

Preston University

Graduated 2018

Let's Work Together →

Professional Experience

Building impactful BI solutions across industries and geographies

Apr 2022 – Dec 2024

Senior Power BI Developer (Power BI Lead Developer)

USA Truck Inc.
USA (Remote)
  • ▸ Led end-to-end Power BI delivery across sales, operations, freight/carrier cost, and financial reporting for a multi-region trucking and logistics environment.
  • ▸ Designed and maintained semantic models, relationships, DAX measures, and reporting layers supporting operational and management decision-making.
  • ▸ Built dashboards for freight, carrier, shipping cost, and business performance analysis, improving visibility into operational and financial drivers.
  • ▸ Wrote and optimized SQL queries against relational databases supporting the Power BI semantic layer and analytical reporting.
  • ▸ Configured incremental refresh and on-premises gateway infrastructure to keep large datasets current and reliable on schedule.
  • ▸ Implemented row-level security (RLS) to enforce role-based access to sensitive business data.
  • ▸ Used Tabular Editor, DAX Studio, and ALM Toolkit for semantic model development, performance tuning, and deployment.
Power BIDAXSQLTabular EditorDAX StudioALM ToolkitRLSIncremental RefreshReport Builder
Jan 2021 – Mar 2022

Power BI Developer

TnZ International
  • ▸ Developed Power BI dashboards and reports supporting business intelligence and management decision-making.
  • ▸ Designed data models and wrote SQL queries to extract, transform, and prepare data for reporting and analytics.
  • ▸ Created data visualizations and reporting solutions aligned with business requirements and stakeholder needs.
  • ▸ Collaborated with cross-functional teams to deliver practical, user-focused BI solutions.
Power BIDAXSQLData ModelingPower Query
CurrentOngoing

Power BI Consultant (Freelance)

Independent / Fiverr
Remote
  • ▸ Deliver Power BI dashboard development, semantic/data modeling, DAX, KPI logic, and reporting solutions for clients.
  • ▸ Work with Snowflake-based data warehouses and build analytical models within existing governance and visualization standards.
  • ▸ Develop cloud data pipeline solutions using Azure Data Factory and Azure Synapse Analytics.
  • ▸ Build AI-enabled Power BI solutions leveraging Power BI Copilot and Azure OpenAI.
  • ▸ Translate business requirements into practical BI deliverables for international clients.
Power BISnowflakeAzure Data FactoryAzure SynapsePower BI CopilotAzure OpenAIDAXPower Query

Core Competencies

A comprehensive skill set built across 5+ years of enterprise BI delivery

Power BI

End-to-end Power BI development including Desktop, Service, Workspaces, and governed reporting.

DesktopServiceWorkspacesSemantic ModelsRLSPaginated Reports

DAX & Modeling

Advanced DAX measures, filter context, time intelligence, dimensional modeling, and data warehousing.

DAX MeasuresFilter ContextTime IntelligenceDimensional ModelingData Warehousing

Data & SQL

SQL query writing and optimization, relational database management, Snowflake, and KPI logic development.

SQLRelational DBsSnowflakeKPI LogicQuery Optimization

Power Query (M)

Advanced data transformation, ETL pipeline design, and complex M language scripting for enterprise data prep.

Power QueryM LanguageData TransformationETL

Performance Optimization

Incremental refresh, gateway configuration, model and query tuning for large-scale enterprise datasets.

Incremental RefreshGatewayModel OptimizationQuery Tuning

Advanced Tools

Professional toolchain including Tabular Editor, DAX Studio, and ALM Toolkit for enterprise deployments.

Tabular EditorDAX StudioALM ToolkitReport Builder

Azure & Cloud

Azure Data Factory pipelines, Azure Synapse Analytics, and cloud-native data platform integration.

Azure Data FactoryAzure SynapseData PipelinesCloud BI

AI & Consulting

Power BI Copilot, Azure OpenAI integration, stakeholder collaboration, and governed BI solution design.

Power BI CopilotAzure OpenAIRequirements GatheringBI Design

Trusted by clients for
Power BI & DAX Solutions

Real feedback from verified Fiverr clients — from complex DAX measures to complete end-to-end dashboards.

5.0 ★Average Rating
100%5-Star Reviews
RepeatClients Return for More
FastHours, Not Weeks
★★★★★

"Excellent requirements gathering"

I had a great first-time experience with Umar creating my dashboard. His insights and level of requirements gathering in the initial phases helped me collect the complete info before this and any other project. Looking forward to continuing to work with Umar.

DashboardConsulting
B
businessanaly
Verified Fiverr Client
★★★★★

"A wizard at Power BI"

This is my second time hiring him. He's a wizard at Power BI, and he's helped me get past areas that I was stuck on. I'd gladly recommend him.

Repeat Client
M
michaelaie
Verified Fiverr Client
★★★★★

"Knowledgeable and helpful"

It was a pleasure working with Umar. Very knowledgeable and helpful with his advice. Will be working with him again on phase 2 of my project.

AdvisoryRepeat Client
A
aviorpartners
Verified Fiverr Client
★★★★★

"Very professional, excellent result"

This is my second time working with Umar. He's very professional, and the final result was excellent. This definitely won't be the last time I work with him.

Repeat Client
X
xh7uss
Verified Fiverr Client
★★★★★

"Best Power BI helper on the market"

Best Power BI helper on the market — can solve any problem I had and is very patient and understanding.

Support
A
axelpress123
Verified Fiverr Client
★★★★★

"A marvelous dashboard"

Amazing, super fast, great outcome — much appreciated, Umar! I have learned so much and I got a marvelous dashboard. Thank you!

DashboardFast Turnaround
A
ahmedashour1992
Verified Fiverr Client
★★★★★

"Attention to detail exceeded expectations"

Truly lived up to the name in the data analytics domain! Their attention to detail and professionalism not only met but exceeded my expectations. Collaborating was a delight — remarkable cooperation and quick responsiveness.

Data Analytics
C
ceriareyes
Verified Fiverr Client
★★★★★

"Highly recommended"

Truly lives up to the name! The work was professional, detailed, and went beyond all expectations, with quick and insightful communication throughout. Highly recommend for seamless and exceptional results!

Communication
R
riyavshah123
Verified Fiverr Client
★★★★★

"Met all my expectations"

Excellent job! Met all my expectations! Awesome work!

Delivery
P
planetjfj
Verified Fiverr Client